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There are so many reasons that I started this shoe label, but the main one and the one that underpins my "why" is that when my Dad died suddenly; I decided that I needed more colour in my life and to be braver and bolder in my choices.
fletcher (my Dad's surname and my maiden name) paired with my married name Lovell brings my Dad on this journey with me.
Our range is inspired by art, colour and playfulness. Our fLats are designed to be feminine but functional - travelling in heels is impractical and life is meant to be fun! I've started the range with reinvented ballet fLats; I grew up in the 1980's and Princess Diana was a huge style icon for me - she often wore ballet flats, was never afraid of colour and always came across as brave and bold.
Our fLats are amazing quality and are ethically handcrafted in Spain by a family business that has operated for four generations. All of our shoes are in small runs (to prevent waste), our shoe boxes and tissue paper are made from recycled paper and we only use plastic where necessary to protect our shoes.
Our fLats are all limited edition, with certain colour schemes and patterns unique to fletcherLovell.
It is my mission to bring quality statement shoes to make women feel bright and bold.
Love Penny xo