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So why ballet fLats we hear you ask? Well, Penny was sick of shoes that didn't come in half sizes, boring black shoes, overly masculine looking shoes, poorly made shoes and shoes that she owned cutting at the back of her heels.
So, she decided to take her love for creating things and her inner lawyer perfectionism and designed her own edgy but feminine ballet fLats. She has lovingly selected and curated the range that you see with the edgier, artistic styles created from her own artwork - so you won't be seeing them anywhere else.
But, not content with just that, Penny also wanted to give you something special- limited edition ranges handcrafted in Europe (by a family run business that has operated for generations), so that you can have great quality, unique shoes. Because our shoes are not like others, we want you to feel like your very own special artwork every time you wear our fLats. Our shoes are made in small runs too to avoid that 'churn and burn' with the fashion industry.
Our fLats are made for women who love to get out there and live - to experience art, travel, music - life! Our shoes are made to be worn; they are designed to be your pop of colour; and to make you feel empowered.
Penny's love of fLats also comes from her belief that women don't need heels to stand tall and she certainly rocks her fLats all day long even at 5 foot 2 inches. Particularly handy for running after her two kids or being stylish and comfortable in the office.
So we bring you fLats by fletcherLovell (Penny's maiden name and married name combined) with love from Melbourne, the fashion capital of Australia and crafted by hand in Spain.
We hope you love fLats as much as we do!